Olympic fans are more likely than the average YouTube viewer to also watch content about gaming (1.8X), auto (1.9X), and travel (2.3X).

Google Data, U.S., Apr. 2016. Categories of video content based on anonymized, aggregated user behavior on YouTube.

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Related Data

How-to videos earn the most attention of any content category on YouTube, even more than music clips or gaming.

2017 Google/Ipsos
65

of people who took their vehicle in for service first heard about the service center through video.

2017 Google/Critical Mix

Why people turn to YouTube

Youtube Content Trends Self Learning SVG
October 2017 2and2/Google

How watching videos on YouTube makes people feel

Learning from YouTube SVG
October 2017 2and2/Google
86

of viewers say they regularly turn to YouTube to learn something new.

October 2017 2and2/Google

YouTube viewers use the platform for help with their work, studies, or hobbies.

October 2017 2and2/Google