Olympic fans are more likely than the average YouTube viewer to also watch content about gaming (1.8X), auto (1.9X), and travel (2.3X).

Google Data, U.S., Apr. 2016. Categories of video content based on anonymized, aggregated user behavior on YouTube.


Related Data


more conversions were tracked globally on YouTube in the past 12 months than the previous 12 months.

February 2018 YouTube Data

Relevant video ads get 3X the attention compared to the average video ad.

December 2017 Google/Ipsos

of sports fans stream live sports on their smartphone or tablet.

December 2017 Google/Ipsos

of video viewing sessions capture people's attention

December 2017 Google/Ipsos

We view content in two very different modes

December 2017 Google/Ipsos