Olympic fans are more likely than the average YouTube viewer to also watch content about gaming (1.8X), auto (1.9X), and travel (2.3X).

Google Data, U.S., Categories of video content based on anonymized, aggregated user behavior on YouTube, April 2016.

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Some corporate live streams, as an alternative to the keynote, have made it into the top 100 YouTube live streams.

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of U.S. viewers say they often use YouTube to learn new things.

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