Search interest on YouTube was higher for the 2012 Summer Olympics than for the 2014 World Cup or each of the past 6 Super Bowls.

Google Trends, YouTube Search, Worldwide, Jan. 2011–Mar. 2016.

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Related Data

100

more conversions were tracked globally on YouTube in the past 12 months than the previous 12 months.

February 2018 YouTube Data

Relevant video ads get 3X the attention compared to the average video ad.

December 2017 Google/Ipsos
30

of sports fans stream live sports on their smartphone or tablet.

December 2017 Google/Ipsos
81

of video viewing sessions capture people's attention

December 2017 Google/Ipsos

We view content in two very different modes

December 2017 Google/Ipsos