Mobile Retail
54%

of consumers expect brands to tailor mobile information based on their previous behavior (e.g., site visits, purchases). But only 4% of companies have implemented the range of features necessary to do so.

Related Data

Mobile Video Retail

During the previous holiday season, 61% of shoppers' online purchases were made on a smartphone, a 27% increase YOY.

Google/Ipsos
Mobile Retail

of purchase journeys include mobile.

Google/Verto
Mobile Retail
62%

of German consumers said they will switch from a poorly designed mobile site to an alternative mobile site that makes purchasing easy.

Google/Heart+Mind Strategies
Apps Mobile Retail
27%

of German consumers who have deleted their favorite brand's app said its mobile site is just as good as its app.

Google/Heart+Mind Strategies
Apps Mobile Retail
18%

of German consumers who have deleted their favorite brand's app said they were receiving too many notifications from its app.

Google/Heart+Mind Strategies
Apps Mobile Retail
17%

of German consumers who have deleted their favorite brand's app said the app was taking up a lot of memory.

Google/Heart+Mind Strategies