Apps Mobile Search Retail

Top 3 reasons German consumers switch from an app to a mobile site when browsing, researching, or purchasing:
– To broaden my search (33%)
– I want to go directly to the source, e.g., brand sites, aggregators (33%)
– It’s easier to make a purchase (32%)

Related Data

Apps Mobile Search
54%

of German consumers do not need an app to be able to learn about, browse, and make purchases from a brand on their phone.

Google/Heart+Mind Strategies
Apps Mobile Search

Searches for “grocery,” “pharmacy,” and “photo” apps related to specific retailers have grown 140% YoY.

Google Data
Apps Mobile Search

Nearly 2/3 of smartphone users are more likely to purchase from companies whose mobile sites or apps customize information to their location.

Google/Ipsos Connect
Apps Mobile Retail
27%

of German consumers who have deleted their favorite brand's app said its mobile site is just as good as its app.

Google/Heart+Mind Strategies