Apps Mobile Search Retail

Top 3 reasons German consumers switch from an app to a mobile site when browsing, researching, or purchasing:
– To broaden my search (33%)
– I want to go directly to the source, e.g., brand sites, aggregators (33%)
– It’s easier to make a purchase (32%)

Related Data

Apps Mobile Search

of smartphone users have contacted a business directly using the search results (e.g., “click to call” option).

Apps Mobile Search

of German consumers do not need an app to be able to learn about, browse, and make purchases from a brand on their phone.

Google/Heart+Mind Strategies
Apps Mobile Search

Searches for “grocery,” “pharmacy,” and “photo” apps related to specific retailers have grown 140% YoY.

Google Data
Apps Mobile Search

Nearly 2/3 of smartphone users are more likely to purchase from companies whose mobile sites or apps customize information to their location.

Google/Ipsos Connect