Apps Mobile Retail
60%

of German smartphone users do not have their favorite brand’s app installed. Of these, 48% have never installed the brand’s app, and 12% have installed the brand’s app in the past, but deleted it.

Related Data

Apps Mobile Retail
27%

of German consumers who have deleted their favorite brand's app said its mobile site is just as good as its app.

Google/Heart+Mind Strategies
Apps Mobile Retail
18%

of German consumers who have deleted their favorite brand's app said they were receiving too many notifications from its app.

Google/Heart+Mind Strategies
Apps Mobile Retail
17%

of German consumers who have deleted their favorite brand's app said the app was taking up a lot of memory.

Google/Heart+Mind Strategies
Apps Mobile Search
54%

of German consumers do not need an app to be able to learn about, browse, and make purchases from a brand on their phone.

Google/Heart+Mind Strategies
Apps Mobile Retail
27%

of those German consumers who have not installed their favorite brand's app said they never considered downloading its app.

Google/Heart+Mind Strategies