Nearly 50% of people say they’d do all of their holiday shopping online if they could.

Google/Ipsos, U.S., “Shopping Tracker,” Online survey, n=3,613 online Americans 13+ who shopped in the past two days, Oct.–Dec. 2017.

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82

of evergreen shoppers used a search engine related to their shopping.

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last-minute shoppers say they choose where to buy their gifts based on how soon they can get them.

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