Last holiday season, shoppers said half of all their online purchases were made on their smartphones.

Google/Ipsos, U.S., Omnichannel Holiday Study, Holiday shoppers 18+ who shopped in previous 48 hours, n=4099 online purchases, Nov. 2017–Jan. 2018.

Tags

Related Data

In 2017, the term “gift” saw the highest YouTube search interest that it’s seen over the last five years.

2018 Google Trends Tool

Nearly 2/3 of shoppers say online video has given them ideas and inspiration for their purchase.

July 2018 Google/Ipsos

Watch time of “holiday shopping” videos have increased over 4X in the past two years.

June 2018 Google Data

coming-out videos this year involve reactions from a parent, sibling, or other family member.

2018 YouTube Data

Gen Zers say YouTube is the No. 1 platform they turn to when they want to relax or cheer up.

May 2018 Google/Ipsos Connect