Last holiday season, shoppers said half of all their online purchases were made on their smartphones.

Google/Ipsos, U.S., Omnichannel Holiday Study, Holiday shoppers 18+ who shopped in previous 48 hours, n=4099 online purchases, Nov. 2017–Jan. 2018.

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In 2017, the term “gift” saw the highest YouTube search interest that it’s seen over the last five years.

2018 Google Trends Tool

Nearly 2/3 of shoppers say online video has given them ideas and inspiration for their purchase.

July 2018 Google/Ipsos

Watch time of “holiday shopping” videos have increased over 4X in the past two years.

June 2018 Google Data

Over 25,000 creators, from pop stars to talk-show hosts to beauty bloggers and everyday people, have already shared their coming-out stories on YouTube.

June 2018 YouTube Data

Fewer than 2 in 10 shoppers have decided on the brand or retailer for the items they are thinking about or actively researching as of Black Friday.

January 2019 Google/Ipsos

During the holiday season, more than 30% of shoppers have shopped with a retailer they have never purchased from before.

January 2019 Google/Ipsos