Last holiday season, shoppers said half of all their online purchases were made on their smartphones. Tags Video Consumer Insights Appears In Holiday shoppers are begging brands for help. Are you listening? Related Content Your guide to the consumer's shopping journey Consumers are always shopping and eager for your help What’s perfect for me? How CPG shoppers are making the best choice Related Data In 2017, the term “gift” saw the highest YouTube search interest that it’s seen over the last five years. Search Video Consumer Insights Nearly 2/3 of shoppers say online video has given them ideas and inspiration for their purchase. Video Consumer Insights Retail 4 X Watch time of “holiday shopping” videos have increased over 4X in the past two years. Search Video Consumer Insights > 25K Over 25,000 creators, from pop stars to talk-show hosts to beauty bloggers and everyday people, have already shared their coming-out stories on YouTube. Video Consumer Insights 2 in 10 Fewer than 2 in 10 shoppers have decided on the brand or retailer for the items they are thinking about or actively researching as of Black Friday. Search Consumer Insights > 30 % During the holiday season, more than 30% of shoppers have shopped with a retailer they have never purchased from before. Search Consumer Insights
