Video Consumer Insights

Last holiday season, shoppers said half of all their online purchases were made on their smartphones.

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In 2017, the term “gift” saw the highest YouTube search interest that it’s seen over the last five years.

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Video Consumer Insights Retail

Nearly 2/3 of shoppers say online video has given them ideas and inspiration for their purchase.

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Watch time of “holiday shopping” videos have increased over 4X in the past two years.

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Over 70% of shoppers say online video has helped them learn more about an auto product they intend to buy.

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50%

of electronics shoppers say they purchased products they discovered on YouTube.

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45% of “dress” searches contain a reference to an event, like a wedding or graduation.

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