Google Analytics, U.S., Based on data from Google Analytics accounts that have authorized Google to share website data in an aggregate way, July–Sept. 2017.

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In 2016, mobile searches for "black friday ad(s)" peaked on Thanksgiving.

Dec. 2016 Google

Mobile searches containing "Black Friday" increased by 80% over the past two years.

Dec. 2016 Google

Online conversions spike on both Black Friday and Cyber Monday - the mobile transaction rate jumps 40% during the Thanksgiving weekend when compared with the rest of the year.

Dec. 2016 Google

In 2016, mobile searches for "where to buy" peaked on Christmas Eve.

December 2016 Google Data

Mobile searches for top retailers are higher on both Christmas Eve and Christmas Day than any other day in December.

December 2016 Google Data