Google Analytics, U.S., Based on data from Google Analytics accounts that have authorized Google to share website data in an aggregate way, July–Sept. 2017.


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Related Data

Mobile searches for “black friday deals” have grown by over 200% in the past two years.

2018 Google

In 2016, mobile searches for "black friday ad(s)" peaked on Thanksgiving.

December 2016 Google

Mobile searches containing "Black Friday" increased by 80% over the past two years.

December 2016 Google

Online conversions spike on both Black Friday and Cyber Monday, jumping to 40% during Thanksgiving weekend compared with the rest of the year.

December 2016 Google

In 2016, mobile searches for "where to buy" peaked on Christmas Eve.

December 2016 Google Data