Over 40% of online transactions are now done on mobile.

Google Analytics, U.S., July-Sept. 2017. Based on data from Google Analytics accounts that have authorized Google to share website data in an aggregate way.

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In 2016, mobile searches for "store hours" peaked on Christmas Day. It's the highest day of the year for that search.

December 2016 Google

Mobile searches for the top retailers are higher on both Christmas Eve and Christmas Day than any other day in December.

December 2016 Google

Mobile searches for "open now" and "store hours" grow through December and peak on Christmas Day

Dec. 2016 Google

Mobile searches for "gifts" grow 50% from the first week in December to the week of Christmas.

Dec. 2016 Google

40%+ of people say they prefer to complete their entire shopping journey on mobile — from research to purchase.

December 2017 Google/Heart+Mind Strategies

Searches for "grocery," "pharmacy," and "photo" apps related to specific retailers have grown 140% YoY.

Sept. 2017 Google