people who turn to online video to learn more about the 2016 Presidential candidates are over the age of 45.

Google/Ipsos Connect, Google Elections Omnibus, U.S. adults 18+, n=2,022, Jan. 2016.


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YouTube's reach of 18- to 49-year-old audiences was 36% higher and five years younger on average than that of TV.

October 2018 Google Hardware/Nielsen TRR

YouTube scaled higher than TV in a one-week period, reaching more young adults ages 18 to 29.

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more conversions were tracked globally on YouTube in the past 12 months than the previous 12 months.

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of the Top 100 brand’s purpose-driven videos were about women’s empowerment.

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