people who turn to online video to learn more about the 2016 Presidential candidates are over the age of 45.

Google/Ipsos Connect, Google Elections Omnibus, U.S. adults 18+, n=2,022, Jan. 2016.

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Video Performance by Social Cause

Cause related marketing video performance SVG
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of the Top 100 brand’s purpose-driven videos were about women’s empowerment.

June 2017 Pixability/YouTube

Brand collaborations with YouTube creators are 4X more effective at driving lift in brand familiarity than those with celebrities.

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Funny LGBT creative drives strong purchase intent, with 68% of survey respondents claiming that funny ads make them more likely to purchase.

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YouTube campaigns that use intent-based targeting on mobile devices have 20% higher ad recall lift compared to campaigns that only use demographic targeting.

March 2017 Google

YouTube campaigns that use intent-based targeting on mobile devices have 50% higher brand awareness lift compared to campaigns that only use demographic targeting.

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