Mobile Video Consumer Insights Omnichannel
80%

of people say they typically switch between online search and video when researching products to buy.

Related Data

Mobile Consumer Insights Consumer Goods

A global survey found that 56% of in-store shoppers used their smartphones to shop or research items while they were in a store in the past week.

Google/Ipsos
Mobile Consumer Insights Consumer Goods

A global survey found that 33% of shoppers currently pay in-store with their smartphones.

Google/Ipsos
Search Video Consumer Insights
75%

of shoppers surveyed say they have used a Google product (Search, Maps, YouTube) in the past week to help with their shopping.

Google/Ipsos
Mobile Consumer Insights Omnichannel

Shoppers go online first in over 60% of shopping occasions.

Google/Ipsos
Mobile Consumer Insights Omnichannel

Half of shoppers that went in-store first went online after.

Google/Ipsos
Video Consumer Insights Omnichannel

Over 90% of people surveyed around the world say they discover new brands or products on YouTube.

Google/Magid Advisors