Video Retail 80% of people surveyed say they typically switch between online search and video when researching products to buy. Appears In How online video empowers people to take action Related Content How search enables people to create a unique path to purchase A new way to think about online video’s role in the purchase funnel 3 viewer behaviors we saw play out on YouTube in 2018 Related Data Search Video Consumer Insights 75% of shoppers surveyed say they have used a Google product (Search, Maps, YouTube) in the past week to help with their shopping. Video Retail Watch time of shopping videos with “sale” in the title increase by over 400% in the past year. Video Retail > 33 % of shoppers say that they have purchased products they discovered on YouTube. Mobile Video Retail During the previous holiday season, 61% of shoppers' online purchases were made on a smartphone, a 27% increase YOY. Video Consumer Electronics Retail Tech shoppers who use online video to inform their decision-making spend 21% more on tech devices than shoppers who don’t use online video. Video Retail Over 1K years of watch time on “shopping spree” videos over the past two years.