Video Retail
80%

of people say they typically switch between online search and video when researching products to buy.

Related Data

Video Retail

On YouTube, watch time for shopping-related videos grew more than 5X in the U.S. between 2016 and 2018.

Google
Video Retail

say digital video helps them learn new things or reduce stress.

Google/Magid Advisors
Video Retail

viewers say it’s important that YouTube feature people who are genuine, authentic, or relatable.

Google/Magid Advisors
Video Retail

people feel empowered, motivated, or confident after learning something new from a YouTube video.

Google/Magid Advisors
Video Consumer Insights Retail

Nearly 2/3 of shoppers say online video has given them ideas and inspiration for their purchase.

Google/Ipsos
Video Retail

More than 55% of shoppers say they used online video while actually shopping in a store.

Google/Ipsos