Search Consumer Insights 78% of US holiday shoppers 18+ who visited a store turned to online search prior to going Related Data Search Consumer Insights Consumer Goods 86% of people who continued to shop after Christmas week used Search for holiday-related shopping. Search Consumer Insights 2 in 10 Fewer than 2 in 10 shoppers have decided on the brand or retailer for the items they are thinking about or actively researching as of Black Friday. Search Consumer Insights > 30 % During the holiday season, more than 30% of shoppers have shopped with a retailer they have never purchased from before. Search Consumer Insights 2 in 3 shoppers still have decisions to make about the gifts that remain on their lists after Black Friday. Search Consumer Insights 1 in 3 purchases are made on impulse, including in-store purchases, during the holiday season. Search Consumer Insights Mobile shoppers are on pace to complete more shopping in the 2018 holiday season than those purchasing offline.