of US holiday shoppers 18+ who visited a store turned to online search prior to going

Google/Ipsos, Omnichannel Holiday Study, U.S., Holiday Shoppers who visited a store in the past 48 hours n=1204, Nov. 2017-Jan. 2018.


Related Data

In 2016, mobile searches for "black friday ad(s)" peaked on Thanksgiving.

December 2016 Google

Mobile searches containing "Black Friday" increased by 80% over the past two years.

December 2016 Google

Online conversions spike on both Black Friday and Cyber Monday, jumping to 40% during Thanksgiving weekend compared with the rest of the year.

December 2016 Google

In 2016, mobile searches for "where to buy" peaked on Christmas Eve.

December 2016 Google Data