say digital video helps them learn new things or reduce stress.

viewers say it’s important that YouTube feature people who are genuine, authentic, or relatable.

people feel empowered, motivated, or confident after learning something new from a YouTube video.

of people say they typically switch between online search and video when researching products to buy.

Nearly 2/3 of shoppers say online video has given them ideas and inspiration for their purchase.

of shoppers say they use online video while shopping in-store.