More than 55% of shoppers say they used online video while actually shopping in a store. Tags Video Retail Appears In How online video empowers people to take action Related Content How search enables people to create a unique path to purchase A new way to think about online video’s role in the purchase funnel 3 viewer behaviors we saw play out on YouTube in 2018 Related Data 4 in 5 say digital video helps them learn new things or reduce stress. Video Retail 3 in 4 viewers say it’s important that YouTube feature people who are genuine, authentic, or relatable. Video Retail 7 in 10 people feel empowered, motivated, or confident after learning something new from a YouTube video. Video Retail 80 of people say they typically switch between online search and video when researching products to buy. Video Retail Nearly 2/3 of shoppers say online video has given them ideas and inspiration for their purchase. Video Consumer Insights Retail 80 Overstock's direct-response video campaign boosted its conversion rate by 80% compared to other campaigns. Video Retail
