Video Retail More than 55% of shoppers say they used online video while actually shopping in a store. Appears In How online video empowers people to take action Related Content How search enables people to create a unique path to purchase A new way to think about online video’s role in the purchase funnel 3 viewer behaviors we saw play out on YouTube in 2018 Related Data Video Retail On YouTube, watch time for shopping-related videos grew more than 5X in the U.S. between 2016 and 2018. Video Retail 4 in 5 say digital video helps them learn new things or reduce stress. Video Retail 3 in 4 viewers say it’s important that YouTube feature people who are genuine, authentic, or relatable. Video Retail 7 in 10 people feel empowered, motivated, or confident after learning something new from a YouTube video. Video Retail 80% of people say they typically switch between online search and video when researching products to buy. Video Consumer Insights Retail Nearly 2/3 of shoppers say online video has given them ideas and inspiration for their purchase. Get the latest data, insights, and inspiration from Google. Subscribe Follow us on LinkedIn Follow us on Twitter Follow us on Facebook Follow us on Youtube Subscribe to our RSS feed