On YouTube, watch time for shopping-related videos grew more than 5X in the U.S. between 2016 and 2018.

say digital video helps them learn new things or reduce stress.

viewers say it’s important that YouTube feature people who are genuine, authentic, or relatable.

people feel empowered, motivated, or confident after learning something new from a YouTube video.

of people say they typically switch between online search and video when researching products to buy.

Nearly 2/3 of shoppers say online video has given them ideas and inspiration for their purchase.