Google/Ipsos, U.S., "How People Shop with YouTube” Study, 18–64-year-olds who go online at least monthly and have purchased something in the last year (n=2,401), July 2018.

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70

of global YouTube watch time happens on smartphones and tablets.

December 2018 Google Data

of people search for a product on Google, and then learn more by going to YouTube before they buy it.

August 2018 Google/Magid Advisors

Top reasons people search after watching a video:

  1. Compare prices or brands
  2. Find out where to buy a product (like a store or website)
  3. Learn more about a product they have in mind
August 2018 Google/Magid Advisors

Top reasons people search after watching a video:

  1. See a product before they buy it or see how others have used it
  2. Learn more about a product they have in mind
  3. See credible, authentic reviews
August 2018 Google/Magid Advisors
73

of people say they typically switch between online search and video when researching products to buy.

August 2018 Google/Magid Advisors

Nearly 2/3 of shoppers say online video has given them ideas and inspiration for their purchase.

July 2018 Google/Ipsos