Nearly 50% of internet users looked for online video related to a product or service they were interested in before visiting a store.

Google/Ipsos Connect, GPS Omnibus, Mar. 2016. n=2,013 U.S. online respondents aged 18+.


Related Data


of smartphone owners turn to search first to address their immediate needs.

May 2016 Google/Purchased

30% of mobile searches are related to location.

Apr. 2016 Google Data

People visit 1.5 billion destinations every month related to their Google Searches.

Mar. 2016 Google Data

"Near me" mobile searches grew 136% YoY.

Mar. 2016 v. Mar 2015 Google Internal Search Data. U.S.

28% of searches for something nearby result in a purchase.

May 2016 Google/Purchased

88% of people who conduct a local search on their smartphone visit a related store within a week.

Mar. 2016 Google/Ipsos Connect