Google/Ipsos, “How People Shop with YouTube,” U.S., n=2,401, 18–64 who go online at least once per month and have purchased something in the past year, July 2018.

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of shoppers say they’ve discovered new products and brands on YouTube.

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of shoppers say online video has helped them decide which specific brand or product to buy.

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of shoppers say they are more likely to visit a store and to consider or buy a specific product if it is mentioned in an online video.

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of shoppers say they are open to learning about products on YouTube from brands.

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of shoppers say they used online video while actually shopping in store.

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Watch time for YouTube videos on “which product to buy” has doubled YOY.

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