80

Overstock's direct-response video campaign boosted its conversion rate by 80% compared to other campaigns.

Overstock’s YouTube Analytics Data, June 2018.

Tags

Related Data

years of watch time of apartment tour/home tour videos on YouTube in the past two years.

March 2018 Google Data

Watch time on YouTube for “does it work” videos has grown 12X in the past two years."

June 2017 Google Data

Watch time on YouTube for “everything you need to know” videos has grown 2X on mobile."

June 2017 Google Data

years of product review YouTube videos watched on mobile in the past two years."

June 2017 Google Data

Users are 3X more likely to prefer watching a YouTube tutorial video than reading a product’s instructions."

May 2017 Google/Ipsos
100

more conversions were tracked globally on YouTube in the past 12 months than the previous 12 months.

February 2018 YouTube Data