The probability of bounce increases 32% as page load time goes from 1 second to 3 seconds.

Google/SOASTA Research, 2017.

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54

of people say that their frustration increases as the load time for a brand’s mobile site increases.

November 2018 Google/Civic Science
55

of shoppers think getting deals on their smartphone while in stores is both cool and something they’d use.

June 2018 Google/Ipsos

An easy-to-use website matters more than online reviews or even loyalty programs to high-value travelers.

June 2018 Google/Greenberg
80

of Gen Zers say YouTube has helped them become more knowledgeable about something.

May 2018 Google/Ipsos Connect

is the average load time for a mobile page.

January 2017 Google

The average time it takes to fully load a mobile landing page has dropped by seven seconds.

January 2018 Google Research