38

of finance app users who paid to download a finance app reported doing so because the app offered features or functionality unavailable on free alternatives.

Google/Ipsos, U.S., "How People Use Their Phones for Finance Activities," n=500, smartphone users aged 18-64 who have paid to download a finance app, Oct. 2016.

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of finance app users who abandoned apps because they no longer needed them said that other apps covered their finance needs.

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of users prefer finance apps that store their preferences to make future activities easier.

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smartphone users prefer using a finance app over a mobile site to check their investments.

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of the finance app users reported abandoning an app when it was no longer needed or useful.

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of finance app users say push notifications are useful.

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