Google Data, U.S., Mobile, Jan.–Sept. 2016 vs. Jan.–Sept. 2017.

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33

of marketers agree that improved understanding and engaging the right customers is most important to reaching their marketing goals in the next three years.

November 2017 Bain/Google

The average mobile page takes more than 15.3 seconds to fully load.

January 2018 Google Research 01/15/18

On average, new car buyers visit two dealerships before making a purchase.

September 2018 Googe/KANTAR TNS

of people search for a product on Google, and then learn more by going to YouTube before they buy it.

August 2018 Google/Magid Advisors

Search is the No. 1 channel high-value travelers turn to.

June 2018 Google/Greenberg
61

of shoppers would rather shop with brands that also have a physical location than ones that are online only.

June 2018 Google/Ipsos