Google Data, U.S., Mobile, Jan.–Sept. 2016 vs. Jan.–Sept. 2017.

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33

of marketers agree that improved understanding and engaging the right customers is most important to reaching their marketing goals in the next three years.

November 2017 Bain/Google

The average mobile page takes more than 15.3 seconds to fully load.

January 2018 Google Research 01/15/18

Search is the No. 1 channel high-value travelers turn to.

June 2018 Google/Greenberg

Mobile sites that loaded in two seconds or less had a 15% higher conversion rate than the average mobile site.

March 2018 Google/Verto
61

of people expect brands to tailor experiences based on their preferences.

March 2018 Google/Greenberg
90

of leading marketers say personalization significantly contributes to business profitability.

March 2018 Econsultancy and Google