When buying a car, search is the most commonly used source, including word-of-mouth, TV ads, and even dealer visits.

Kantar TNS/Google, U.S., "The Drive to Decide 2017," n=600, online consumers who have bought a new car within the last 12 months, 2017.


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Related Data

Search is the first place drivers turn when they need information quickly.

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Search is the No. 1 channel high-value travelers turn to.

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of smartphone users in each market have a negative view of a brand if the mobile experience is slow.

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While car sales today start online, more than 95% of purchases still happen at the dealership.

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Search is the first place people turn when they need auto maintenance information quickly.

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growth in mobile searches for "__ for me" in the past two years.

September 2017 Google Data