Search is the first place drivers turn when they need information quickly.

Google/Critical Mix, U.S., Fixed Ops Study, n=1,500, U.S. consumers 18+ who purchased parts and/or service in the past six months, 2017.

Related Data

While car sales today start online, more than 95% of purchases still happen at the dealership.

2017 Google/Hyundai Motor America

When people need auto maintenance information quickly, the first place they turn is search.

2017 Google / Critical Mix
95

of vehicle buyers use digital as a source of information. In fact, twice as many start their research online versus at a dealer.

Jan. 2017 Google/comScore
70

of online auto shoppers are men

Jul. 2016 Google data

Declining Searches Related to Auto Shopping:

declining-searches-related-auto-shopping SVG
Jul. 2016 Google data