Mobile
67%

of parents are concerned about the amount of time their kids spend on devices.

Related Data

Apps Mobile Search

Searches for parenting/family-related apps, such as "allowance and chores app for kids" and "brushing teeth app for kids free," have grown 65% YoY.

Google Data
Mobile Search Finance & Banking

Mobile searches with "should I ______" have grown over 65% in the past two years, including “what should I invest in” and “should I invest in ___”.

The Boston Consulting Group/Google
Mobile

Moms are significantly more likely than dads to use smartphones.

Google/Ipsos Connect
Mobile Search Video

There has been 49% YoY growth in baby-related how-to searches on mobile.

Google Data
Mobile Search Finance & Banking

Mobile searches related to financial planning and management have grown 70% over the last two years.

Google Data
Mobile Search Finance & Banking
99%

growth in mobile searches for “retirement calculator” over the last two years.

Google Internal Data