74

of moms are open to YouTube videos by brands or companies when seeking guidance across parenting topics.

Google/Ipsos Connect, U.S., “Human Stories: Gen X and Millennial Parents,” Sept. 2016.

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72

of millennial parents agree they use YouTube to make better purchases for their children.

September 2016 Google/Ipsos Connect

Dads are more likely than moms to use YouTube to connect with their children.

September 2016 Google/Ipsos Connect

Moms are significantly more likely to watch YouTube alone than to watch with their kids.

September 2016 Google/Ipsos Connect

Moms' top three reasons for watching YouTube are entertainment, learning, and watching with their kids.

September 2016 Google/Ipsos Connect

millennial parents are open to videos by brands or companies on YouTube when seeking guidance on parenting topics.

September 2016 Google/Ipsos Connect
72

of millennial parents say they watch YouTube to stay “in-the-know” about their children’s world.

September 2016 Google/Ipsos Connect