62

of people expect brands to deliver a consistent experience, whereas only 42% think most brands do so.

Google/Greenberg, “Rising Expectations in Consumer Experiences,” n=1,501 U.S. consumers aged 18–54, Mar. 2017.

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Related Data

78

of US holiday shoppers 18+ who visited a store turned to online search prior to going

2017-2018 Google/Ipsos
76

of U.S. holiday shoppers over 18 use three or more channels.

November 2017 Google/Ipsos

of shoppers say that they used online video while actually shopping in store.

July 2018 Google/Ipsos

of people say that they’ve discovered new products and brands via YouTube.

July 2018 Google/Magid Advisors

of shoppers say online video has given them ideas and inspiration for their purchases.

July 2018 Google/Ipsos

of shoppers say they’ve discovered new products and brands on YouTube.

July 2018 Google/Magid Advisors