Leading performance agencies are 74% more likely than mainstream ones to use machine learning to process data signals to better understand consumer intent.

Econsultancy and Google, Performance Agency Survey, n=396, executives at North American agencies that invested at least $8M into paid search marketing in 2017; Leading Performance Agencies (n=136) are identified as agencies who reported revenue growth for existing portfolio over 11% in H1 2018, Mainstream (n=260) identified as remainder of the sample, Sept. 2018.


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