90

of organizations that invest in personalized consumer experiences say that it significantly contributes to increasing business profitability.

Econsultancy and Google, Marketing and Measurement Survey, n=514 marketing and measurement executives at North American companies with over $250M in revenues, Mar. 2017.

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Growth in mobile searches for "__ for me" in the past two years.

2017 vs. 2015 Google data

80% growth in mobile searches for "__ should I __" in the past two years.

 

2017 vs. 2015 Google data

is the average load time for a mobile page.

January 2017 Google
54

of people say their phones reduce stress and/or anxiety in their lives.

December 2017 Google/Heart+Mind Strategies
60

of people say smartphones help them feel more confident and prepared.

December 2017 Google/Heart+Mind Strategies
79

of people say they’re more likely to revisit and/or share a mobile site if it is easy to use.

December 2017 Google/Heart+Mind Strategies