61

of people expect brands to tailor experiences based on their preferences.

Google/Greenberg, U.S., Rising Expectations in Consumer Brand Experiences, (n of 1500 consumers 18–64), March 2018.

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33

of marketers agree that improved understanding and engaging the right customers is most important to reaching their marketing goals in the next three years.

November 2017 Bain/Google

The average mobile page takes more than 15.3 seconds to fully load.

January 2018 Google Research 01/15/18

Mobile sites that loaded in two seconds or less had a 15% higher conversion rate than the average mobile site.

March 2018 Google/Verto
90

of leading marketers say personalization significantly contributes to business profitability.

March 2018 Econsultancy and Google
46

of consumers prefer to use their smartphone to complete the entire process from researching to buying.

December 2017 Google/Heart+Mind Strategies
63

of leading marketers agree they are using KPIs to develop a single, integrated view of the customer.

October 2018 Google/MIT