Mobile
59%

of people expect brands to personalize experiences based on their reported favorite items.

Related Data

Mobile Retail
47%

of German consumers said they look poorly on brands with mobile sites that are not designed for use on a smartphone.

Google/Heart+Mind Strategies
Apps Mobile Retail
70%

of Japanese consumers are more likely to purchase from an app or a mobile site that allows them to earn points for their purchases.

Google/Heart+Mind Strategies
Mobile Retail
71%

of Japanese consumers said their smartphone helps them to be more productive.

Google/Heart+Mind Strategies
Mobile Retail
45%

of Japanese consumers said they will not consider purchasing from a brand if it has a poorly designed mobile site.

Google/Heart+Mind Strategies
Apps Mobile Retail
63%

of Japanese consumers said they can be loyal to a brand without having the app on their phone.

Google/Heart+Mind Strategies
Mobile Retail
50%

of Japanese consumers are more likely to recommend a brand if its mobile site is easy to use.

Google/Heart+Mind Strategies