Google/Ipsos, U.S., “Shopping Tracker,” Online survey, n=2,132 shoppers who return to a retailer site, Oct.–Dec. 2017.

Tags

Related Data

Searches for “gifts for dad” have grown +80% in the past two years.

March 2018 Google/Ipsos

Searches for “gift + ____ year old” have grown +100% in the past two years.

March 2018 Google/Ipsos

last-minute shoppers say they choose where to buy their gifts based on how soon they can get them.

January 2018 Google/Ipsos

Searches for “shopping app” have jumped 90% in the past two years.

3/1/2018 Google/Ipsos
75

of shoppers said they used search early in their process.

September 2017 Google/Ipsos
76

of U.S. holiday shoppers over 18 use three or more channels.

November 2017 Google/Ipsos