People indicated they are more than 2X as likely to add items to their basket and 40% more likely to spend more than planned when they identify the shopping experience as highly personalized.

Google Data, U.S., 2018 vs. 2016.

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Mobile searches for "flights to ___" have grown by over 110% in the past 2 years (flights to vegas, flights to hawaii, flights to miami).

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of global consumers shop online (including browsing, researching, buying).

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2018 Google

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