The 2017 Pixel Super Bowl campaign drove a 113% higher click-through rate to the purchase site than the average of other campaigns.

Google AdWords campaign data, Google Pixel Grammys campaign, Compared to similar campaigns with other audience lists, Jan. 2018.

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In the past two years, mobile searches for "product reviews" have grown over 35%.

June 2017 Google

Almost 70% of requests to the Google Assistant are expressed in natural language.

May 2017 Google

Fewer than 2 in 10 shoppers have decided on the brand or retailer for the items they are thinking about or actively researching as of Black Friday.

January 2019 Google/Ipsos

During the holiday season, more than 30% of shoppers have shopped with a retailer they have never purchased from before.

January 2019 Google/Ipsos

shoppers still have decisions to make about the gifts that remain on their lists after Black Friday.

January 2019 Google/Ipsos

purchases are made on impulse, including in-store purchases, during the holiday season.

January 2019 Google/Ipsos