The 2017 Pixel Super Bowl campaign drove a 113% higher click-through rate to the purchase site than the average of other campaigns.

Google AdWords campaign data, Google Pixel Grammys campaign, Compared to similar campaigns with other audience lists, Jan. 2018.

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In the past two years, mobile searches for "product reviews" have grown over 35%.

June 2017 Google

Almost 70% of requests to the Google Assistant are expressed in natural language.

May 2017 Google

Mobile searches for “store open near me” (such as, “grocery store open near me” and “auto parts store open near me”) have grown by over 250% in the last two years.

March 2019 Google Data

Mobile searches for “on sale” + “near me” (such as, “tires on sale near me” and “houses on sale near me”) have grown by over 250% YOY in the last two years.

March 2019 Google Data

Mobile searches for “popular” + “brands” (such as, “popular clothing brands” and “popular watch brands”) have grown by over 80% in the past two years.

March 2019 Google Data
93

of shoppers say they have used online resources in the past week.

February 2019 Google/Ipsos