People watched more than 110 million hours of candidate- and issues-related content on YouTube.

Google Data, U.S., April 2015–Feb. 2016.


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more conversions were tracked globally on YouTube in the past 12 months than the previous 12 months.

February 2018 YouTube Data

of the Top 100 brand’s purpose-driven videos were about women’s empowerment.

June 2017 Pixability/YouTube

Video performance by social cause

Cause related marketing video performance SVG
June 2017 Pixability/YouTube

Brand collaborations with YouTube creators are 4X more effective at driving lift in brand familiarity than those with celebrities.

May 2017 Nielsen/Carat/YouTube

Funny LGBT creative drives strong purchase intent, with 68% of respondents claiming that funny ads make them more likely to purchase.

April 2017 Google Survey

YouTube campaigns that use intent-based targeting on mobile devices have 20% higher ad recall lift compared to campaigns that only use demographic targeting.

March 2017 Google