Video Data & Measurement

People watched more than 110 million hours of candidate- and issues-related content on YouTube.

Related Data

Video Retail Travel

more conversions were tracked globally on YouTube in the past 12 months than the previous 12 months.

YouTube Data
Video Consumer Insights Data & Measurement

of the Top 100 brand’s purpose-driven videos were about women’s empowerment.

Video Consumer Insights Data & Measurement

Video performance by social cause

Cause related marketing video performance SVG
Video Data & Measurement

Brand collaborations with YouTube creators are 4X more effective at driving lift in brand familiarity than those with celebrities.

Video Consumer Insights Entertainment

Funny LGBT creative drives strong purchase intent, with 68% of respondents claiming that funny ads make them more likely to purchase.

Google Survey
Video Data & Measurement

YouTube campaigns that use intent-based targeting on mobile devices have 20% higher ad recall lift compared to campaigns that only use demographic targeting.