People watched more than 110 million hours of candidate- and issues-related content on YouTube.

Google Data, U.S., Apr. 2015–Feb. 2016.


Related Data


more conversions were tracked globally on YouTube in the past 12 months than the previous 12 months.

February 2018 YouTube Data

Video Performance by Social Cause

Cause related marketing video performance SVG
June 2017 Pixability/YouTube

of the Top 100 brand’s purpose-driven videos were about women’s empowerment.

June 2017 Pixability/YouTube

Brand collaborations with YouTube creators are 4X more effective at driving lift in brand familiarity than those with celebrities.

May 2017 Nielsen/Carat/YouTube