Hotel was the top travel category searched on mobile in Q1 2016.

Google Search Data, U.S., Jan.–Mar. 2016.

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36

of U.S. travelers would pay more for more tailored information and experiences.

2017 Google/Phocuswright

Though searches for "where to buy" increase up until Dec. 23, the queries recover to pre-Christmas week levels and stay steady for the final week of the year.

Dec. 2016 Google

of elite U.S. air loyalty program members would pick a different airline for a better price/schedule/route.

2017 Google/Phocuswright

Mobile searches for "open now" and "store hours" grow through December and peak on Christmas Day

Dec. 2016 Google

Only 9% of U.S. travelers "always" know which brand they want to book with prior to researching.

2017 Google/Phocuswright
76

of U.S. travelers would be likely or extremely likely to sign up for the brand's loyalty program

2017 Google/Phocuswright