78

of mobile brand experiences are described as positive.

Google/Purchased, U.S., “How Brand Experiences Inspire Consumer Action,” n=2,010 U.S. smartphone owners 18+, brand experiences=17,726, April 2017.

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Growth in mobile searches for "__ for me" in the past two years.

2017 vs. 2015 Google data

80% growth in mobile searches for "__ should I __" in the past two years.

 

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55

of shoppers think getting deals on their smartphone while in stores is both cool and something they’d use.

June 2018 Google/Ipsos
80

of Gen Zers say YouTube has helped them become more knowledgeable about something.

May 2018 Google/Ipsos Connect

Watching the World Cup live is important to fans, but more than half still plan to watch it at a later time.

April 2018 Google/Ipsos

Over 70% of soccer fans watch matches later due to timing issues, like different time zones.

April 2018 Google/Ipsos