Top reasons people search after watching a video:

  1. See a product before they buy it or see how others have used it
  2. Learn more about a product they have in mind
  3. See credible, authentic reviews
Google/Magid Advisors, Global (U.S., CA, BR, U.K., DE, FR, JP, IN, KR, AU), “The Role of Digital Video in People’s Lives”, n=20,000, A18–64 general online population, Aug. 2018.

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