Search Video Omnichannel

Top reasons people search after watching a video:

  1. Compare prices or brands
  2. Find out where to buy a product (like a store or website)
  3. Learn more about a product they have in mind

Related Data

Search Video Omnichannel
70%

of global YouTube watch time happens on smartphones and tablets.

Google Data
Search Video Omnichannel

of people search for a product on Google, and then learn more by going to YouTube before they buy it.

Google/Magid Advisors
Search Video Omnichannel

Top reasons people search after watching a video:

  1. See a product before they buy it or see how others have used it
  2. Learn more about a product they have in mind
  3. See credible, authentic reviews
Google/Magid Advisors
Search Video Omnichannel
73%

of people say they typically switch between online search and video when researching products to buy.

Google/Magid Advisors
Search Video Retail

of shoppers say they use online video while shopping in-store.

Google/Ipsos