Google/Purchased Digital Diary, "How Consumers Solve Their Needs in the Moment," smartphone users=1000, search and purchase on smartphones weekly=736, May 2016.

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Mobile searches for “store open near me” (such as, “grocery store open near me” and “auto parts store open near me”) have grown by over 250% in the last two years.

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Mobile searches for “on sale” + “near me” (such as, “tires on sale near me” and “houses on sale near me”) have grown by over 250% YOY in the last two years.

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Mobile searches for “popular” + “brands” (such as, “popular clothing brands” and “popular watch brands”) have grown by over 80% in the past two years.

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93

of shoppers say they have used online resources in the past week.

February 2019 Google/Ipsos
83

83% of U.S. shoppers who visited a store in the last week say they used online search before going into a store.

February 2019 Google/Ipsos
93

93% of shoppers say they've used online resources.

February 2019 Google/Ipsos