of people say they typically switch between online search and video when researching products to buy.

Google/Magid Advisors, U.S., “The Role of Digital Video in People’s Lives,” n=2,000, 18–64 general online population, July 2018.


Related Data


of shoppers said they’re open to learning about products on YouTube from brands.

July 2018 Google/Magid Advisors

Nearly 2/3 of shoppers say online video has given them ideas and inspiration for their purchase.

July 2018 Google/Ipsos

coming-out videos this year involve reactions from a parent, sibling, or other family member.

2018 YouTube Data

In 2017, the term “gift” saw the highest YouTube search interest that it’s seen over the last five years.

2018 Google Trends Tool

Gen Zers say YouTube is the No. 1 platform they turn to when they want to relax or cheer up.

May 2018 Google/Ipsos Connect