Google Data, U.S., YouTube Data, U.S., Classification as product review videos were based on public data, such as headlines, tags, etc., and may not account for every such video available on YouTube. Categories included Beauty & Fitness, Computers & Electronics, Mobile Phone, Food & Drink, Games, Home & Garden, and Shopping, July 2015–June 2017.


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Nearly 2/3 of shoppers say online video has given them ideas and inspiration for their purchase.

July 2018 Google/Ipsos

years of watch time of apartment tour/home tour videos on YouTube in the past two years.

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increase in earned views on YouTube in the last year.

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increase in watch time of YouTube content in the last year. 

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Watch time of "does it work" videos grew by more than 11X in the past two years.

June 2017 YouTube