Google Data, U.S., YouTube Data, U.S., Classification as product review videos were based on public data, such as headlines, tags, etc., and may not account for every such video available on YouTube. Categories included Beauty & Fitness, Computers & Electronics, Mobile Phone, Food & Drink, Games, Home & Garden, and Shopping, July 2015–June 2017.

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years of watch time of apartment tour/home tour videos on YouTube in the past two years.

March 2018 Google Data

Watch time on YouTube for “does it work” videos has grown 12X in the past two years."

June 2017 Google Data

Watch time on YouTube for “everything you need to know” videos has grown 2X on mobile."

June 2017 Google Data

Users are 3X more likely to prefer watching a YouTube tutorial video than reading a product’s instructions."

May 2017 Google/Ipsos

increase in earned views on YouTube in the last year.

September 2017 YouTube Analytics Data

increase in watch time of YouTube content in the last year. 

September 2017 YouTube Analytics Data