Google/Magid Advisors, Global (U.S., CA, BR, U.K., DE, FR, JP, IN, KR, AU), “The Role of Digital Video in People’s Lives”, n=20,000, A18–64 general online population, Aug. 2018.

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Related Data

70

of global YouTube watch time happens on smartphones and tablets.

December 2018 Google Data

Top reasons people search after watching a video:

  1. Compare prices or brands
  2. Find out where to buy a product (like a store or website)
  3. Learn more about a product they have in mind
August 2018 Google/Magid Advisors

Top reasons people search after watching a video:

  1. See a product before they buy it or see how others have used it
  2. Learn more about a product they have in mind
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of people say they typically switch between online search and video when researching products to buy.

August 2018 Google/Magid Advisors

of shoppers say they use online video while shopping in-store.

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