Sequencing 6-second ads with longer skippable ads drives significant lift across the marketing funnel, from awareness to purchase intent.

Google/Ipsos, U.S., “The Impact of Sequencing YouTube Video Ads,” n=3,000, A18–64, June 2018.


Download JPG

Related Data

Sequences using the same creative are better at driving upper funnel metrics, like ad recall. Sequences using different creative messages are better at driving action, like purchase intent.

June 2018 Google/Ipsos

Video searches for “which [product] should I buy” have doubled since last year.

June 2018 Google

Searches for “what shows to watch” spiked about 30% from 2018 to 2019.

June 2019 Google

of the content produced by U.S. YouTube creators is watched by users in other countries.

May 2019 YouTube

Watch time of “test drive” videos on YouTube has grown by more than 65% in the past two years.

March 2019 Google Data

Over 25,000 creators, from pop stars to talk-show hosts to beauty bloggers and everyday people, have already shared their coming-out stories on YouTube.

June 2018 YouTube Data