Sequencing 6-second ads with longer skippable ads drives significant lift across the marketing funnel, from awareness to purchase intent.

Google/Ipsos, U.S., “The Impact of Sequencing YouTube Video Ads,” n=3,000, A18–64, June 2018.

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People who saw the U.S. Navy's YouTube ads at least twice were 19% more likely to search for U.S. Navy keywords on YouTube within three days.

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In 2017, the term “gift” saw the highest YouTube search interest that it’s seen over the last five years.

2018 Google Trends Tool
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of prospective students who planned to attend an online university said watching an online video influenced their application.

2018 Google and Greenberg