Sequencing 6-second ads with longer skippable ads drives significant lift across the marketing funnel, from awareness to purchase intent.

Google/Ipsos, U.S., “The Impact of Sequencing YouTube Video Ads,” n=3,000, A18–64, June 2018.

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Sequences using the same creative are better at driving upper funnel metrics, like ad recall. Sequences using different creative messages are better at driving action, like purchase intent.

June 2018 Google/Ipsos

Over 25,000 creators, from pop stars to talk-show hosts to beauty bloggers and everyday people, have already shared their coming-out stories on YouTube.

June 2018 YouTube Data

People who saw the U.S. Navy's YouTube ads at least twice were 19% more likely to search for U.S. Navy keywords on YouTube within three days.

December 2018 Google Brand Lift Data

In 2017, the term “gift” saw the highest YouTube search interest that it’s seen over the last five years.

2018 Google Trends Tool

Prospective online university students who have submitted an information request form do 1.5X as much digital research as prospective students who have yet to fill out a form.

2018 Google and Greenberg
80

of prospective students who planned to attend an online university said watching an online video influenced their application.

2018 Google and Greenberg