The top two reasons viewers watch YouTube are "to relax" and "to feel entertained"

Google/Ipsos Connect, U.S., YouTube Cross Screen Survey (n=1,186 U.S. consumers 18–54 who watch YouTube at least once a month), Jul. 2016.

Tags

Download JPG

Related Data

Black millennials' mobile watch time on YouTube has more than doubled in the last two years.

September 2016 Nielsen
81

of video-viewing occasions get all or most of people’s attention.

December 2017 Google/Ipsos

In the past two years, videos with the word "review" in the title had more than 50,000 years worth of watch time on mobile alone.

June 2017 Google

In the past two years, watch time of “shop with me” videos has grown over 10X on mobile alone.

June 2017 YouTube

In the past two years on YouTube, videos with "review" in the title had more than 50,000 years' worth of watch time on mobile alone.

June 2017 YouTube

Paid YouTube mobile advertising is 84% more likely to receive viewers' attention than TV advertising.

2016 Google/Ipsos