224% increase in searches related to refugees.

Google Data, U.S., YouTube search interest in top issues, Apr. 2015–Feb. 2016.

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10% increase in searches related to health care.

Apr. 2015-Feb. 2016 Google Data, U.S.

22% increase in searches related to the economy.

Apr. 2015-Feb. 2016 Google Data, U.S.

27% increase in searches related to gun control.

Apr. 2015-Feb. 2016 Google Data, U.S.

51% increase in searches related to immigration.

Apr. 2015-Feb. 2016 Google Data, U.S.

In a 30-day, direct-response video campaign, Hawaiian Airlines increased flight bookings by 185% and reduced cost per acquisition by 69% compared to concurrent campaigns.

June 2018 YouTube Analytics Data