67

of travelers are more likely to book with a travel company that provides relevant information for the destinations they're interested in.

Google/Ipsos Connect, Travel Playbook Omnibus, n=1664 U.S. travelers ages 18+, April 2016.

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48

of experience bookings are happening once travelers arrive at their destination.

December 2018 Google/Greenberg

Travelers who book their activities ahead of their trip spend 47% more on lodging and 81% more on transportation than those who wait to book in destination.

December 2018 Google/Greenberg

In the 12 weeks leading up to a trip, there are 3X more experiences searches than hotel searches.

December 2018 Google/Greenberg

In the 12 weeks leading up to a trip, 8X more experiences searches than air searches

December 2018 Google/Greenberg

Searches for activities happen across devices in the three months prior to a trip, but shift significantly to 54% mobile when travelers are in-destination.

December 2018 Google/Greenberg

High-value travelers make an annual average of 7 airline bookings.

June 2018 Google/Greenberg