Emerging Technology Video Relevant video ads get 3X the attention compared to the average video ad. Appears In Why data-inspired creativity is the future of effective marketing Related Content Why data-inspired creativity is the future of effective marketing When it comes to video ad creative, how much should you customize? 6 creative directors share how deeper audience insights spark better storytelling Related Data Emerging Technology Video Data & Measurement 60% of overall YouTube watch time still comes from mobile. Emerging Technology Video Data & Measurement TV is YouTube's fastest growing screen with 70% growth in the past year. Video Food & Drink Watch time of "new recipes” videos in Canada has increased 140% in the last year. Video Beauty Watch time for “makeup transformation” videos in Canada has increased over 80% in the last year. Video Food & Drink Watch time of “keto diet” videos in Canada has increased 320% in the last year. Video People are using YouTube to learn about home renovation, with watch time increasing over 200% in the last year. Get the latest data, insights, and inspiration from Google. Subscribe Follow us on LinkedIn Follow us on Twitter Follow us on Facebook Follow us on Youtube Subscribe to our RSS feed